1972 was a year of pioneers. The first video game, “Pong,” was released, which paved the way for today’s gaming industry. Swedish pop group ABBA formed and went on to sell more than 380 million recordings. That same year, a small group of brewers had a big idea. They set out to create a great-tasting, low-calorie beer. A team was put together and the challenge began. Other brewers had tried to brew a beer without alcohol before, but the results were invariably undrinkable. Not this time, though. In 1972, Clausthaler started the process that would change the world of beer forever.
It’s no surprise that from its launch in 1979 until today, Clausthaler has remained Germany’s most highly awarded non-alcoholic beer, both on a national and international level.
In order to give Clausthaler Original its award-winning taste, the brewmasters add the hops at an advanced stage of the brewing process. This allows for the characteristic aroma of Clausthaler to be optimally released. The resulting taste is full enough to compete with the finest Pilsner. And you don’t need to be a scientist to appreciate that.
Brand
1972 was a year of pioneers. The first video game, “Pong,” was released, which paved the way for today’s gaming industry. Swedish pop group ABBA formed and went on to sell more than 380 million recordings. That same year, a small group of brewers had a big idea. They set out to create a great-tasting, low-calorie beer. A team was put together and the challenge began. Other brewers had tried to brew a beer without alcohol before, but the results were invariably undrinkable. Not this time, though. In 1972, Clausthaler started the process that would change the world of beer forever.
ALL NATURAL: water, barley malt, hop extract, carbon dioxide
Per 100ml: 5.6g carbs of which 2.8g sugar, 109 KJ
Zero Drinks say:
This is a quality, all-natural German pilsner and you would be hard pressed to taste it was a non-alcoholic beer. It has a crisp taste with a dry refreshing finish to it. Tastes best ice-cold.
